This presentation was made by Prof Derrick Moot on 31 Aug 2018 at the European Society of Agronomy Conference held in Geneva, Switzerland. The presentation discusses the process of moving from a data driven research program to development new grazing management rules for grazing alfalfa through to on-farm adoption of a new system to increase productivity, profitability and long-term sustainability for both the farm and the environment (approx. 13 mins)